Underwriting an event

If too aggressive, greater-than-expected claims could compromise earnings; if too conservative, they will be outpriced by competitors and lose market share. Insurance underwriting is a large and profitable industry. For example, Warren Buffett used insurance and reinsurance premiums to fund investments at Berkshire Hathaway.

Underwriting an event

In general, foundations are identified as underwriters and corporations as sponsors. Individuals can be either, but in most instances underwriters and sponsors will be foundations and corporations.

The amount of publicity and recognition also helps answer the question of whether a funder is an underwriter or a sponsor. The word sponsor connotes a higher level of participation and consequently higher visibility than does underwriter. If one of the benefits a funder is seeking in exchange for support is publicity and recognition, then that funder is best identified as a sponsor.

In very low visibility situations such as the funding of a position -an executive director, for instance—we would probably refer to the donor as an underwriter, even if the donor was a corporation.

Do what seems natural, what is usual within your community, and always do what the funder wants. For the purposes of this discussion, I will use the labels sponsor and sponsorship in instances where we could be talking about either a corporation or foundation.

Only when I wish to restrict the application of what I am saying to a foundation will I use the labels underwriter and underwriting. A sponsorship campaign is like a capital campaign, for example, in that it raises money for a specific purpose.

Unlike a capital campaign, however, the money raised is not used to purchase an asset, but rather to cover an expense.

Neighborhood Improvement Program, for instance. These sponsorships permit an organization to package a need, in effect, as a means of boosting its annual support.

Popular 'Advertising, Marketing, & Sales' Terms

The idea is to give greater credit and visibility to a sponsor in exchange for an increased contribution.

A corporation will look to a sponsorship with a non-profit organization as the means for the corporation to: It makes sense to give these donors as much recognition and credit as possible.

If their gifts are of a size to warrant, you can even specify that certain programs, efforts, or activities have been made possible because of their support. Once an organization has made a practice of linking gifts from certain donors to certain of its activities, the next step is to offer those donors sponsorships.

Ideally, a single donor becomes the sole sponsor of an activity. The activity may be new, or already in existence. The sponsor gets the exclusive benefit of associating its name with the event or program.

In a survey some years back, 97 percent of the participants made that association. The beauty of funding something in this way is that you can ask for more money for a sponsorship than the donor was contributing to your annual fund-raising campaign. You can also ratchet up the cost of the sponsorship every few years: At the other end of the sponsorship spectrum are the companies and individuals who have shown no interest in your organization in the past.Securities underwriting is the process by which investment banks raise investment capital from investors on behalf of corporations and governments that are issuing securities (both equity and debt capital).

The services of an underwriter are typically used during a public offering in a primary market.

underwriting an event

General: Entity who (1) is in the business of evaluating and taking over other people's risk for a fee variously called a commission, interest, premium, or underwriting spread, or (2) sponsors an event or program by paying all or part of the associated expenses in .

The underwriting support helps to make this event possible. By helping us cover the expenses, you are ensuring that all funds given or pledged at the Gala will go directly to the front lines to support the services we provide every day to those in need!

The true test is now, arguably, not whether an event can be defended, or what the immediate damage is, it is the way in which the event is responded to. So, we are no longer talking about ‘if’ and ‘when’ any more, it’s a case of ‘how’, how will an organisation deal with a situation?

If you are looking to produce an event or activity and are looking for sponsorship, underwriting, guidance or support, please do not hesitate to let us know how we can help. An insurance underwriter is a professional who evaluates the risks of insuring people or assets and establishes the pricing.

Special Event Sponsorship & Underwriting