There are millions of apps in the market. Therefore, it is important for mobile publishers to know how to market an app and increase app downloads, in case that their apps are unnoticed. There are many factors affecting app downloads. In this guide, let us discuss the factors affecting app downloads and tips to increase app downloads.
Here are some findings: Benchmark with the Top Apps Do you want to know the latest statistics of description length? The tool benchmarks your app with the top apps and tells you how to improve.
Though the promotional text is NOT indexed in the app store search, the good news is you can change this text anytime without releasing a new version. To design a good icon, keep your design simple and eye-catchy. Do not cram the small space with many items or words.
You want people to remember the icon after the first impression.
It should also look good against light and dark background. Contrasting colors, different shapes or adding a frame can also help. Branded vs Functional Icon If your app has an established brand, use the logo to make your brand and your future products recognizable. If your app is a functional app, use one object to describe your app.
Here are some great ASO tools that help you with the app store keyword ideas. These tools will then give you many keyword ideas to consider.
And they are all free! You want your app to be found by users who will really download and enjoy your app. Review Keywords Did you know the words in your app user reviews are indexed by the app store search engine? That is why review analysis is a very good way for getting app store keyword ideas.
And the words are highly related to how they would search for your app. There are some review analysis tools in the market. There are some keyword research tools that help you with this app store keyword optimization process.
In general, carefully select around 25 app store keywords for the next release of your app. They help your app gain the initial momentum.
They help your app stack up more downloads. Work your way up gradually as your app gets more popular. Long-tail App Store Keywords Use longer keyword phrases aka long-tail keywords to outrank the competition. That means you can use up to characters to store your keywords for getting a lot more app store search traffic!
Retiring Poor App Store Keywords If you have already released your app with your target keywords, check your current app ranking of these keywords. Keep those keywords that your app ranks within top 10, and replace the rest with new keywords in your next release.
Fill in the keyword metadata with your selected app store keywords. This metadata decides how your app gets discovered. Follow the rules below and make every character counts!
The tool applies the above rules to your app keywords and tells you how to improve. Incorporate your keywords in the description in natural and sensible sentences. In-app purchases can also appear in search results and be featured on the Today, Games, and Apps tabs.
You can display a maximum of 20 IAPs on your product page. To maximize your search exposure, be creative and include some app store keywords in the names of your IAP items.
To make great screenshots, make sure each screenshot is telling a single message about your app. Show your strongest messages in the first two screenshots.
The best apps use all five screenshot slots to impress their users, and you should do the same. Adding short caption texts on your screenshots can help, but make sure they are on a clean background. Vertical Screenshots Keep the screenshots vertical.One way to improve your chances is of course through app reviews.
Unfortunately, these too can be fake. Companies that can afford to do so will employ people to leave positive reviews on their apps.
Developers will often unlock certain features in their apps if people leave them a review or rating on the App Store. In search results, positive app ratings help an app appear higher in the results. On a more personal note, when I see an app with a star rating or below I’m hesitant to even install it.
Jan 24, · Apple is finally going to give its developers a way to respond to customer reviews on its App Store and Mac App Store – a feature that’s long been available to Android developers on Google. From your Shopify admin, go to Apps > Product Reviews. Click Settings. Click Import.
Click Choose file, and then select your CSV file. Click Import. Export reviews. To export your existing reviews from the Product Reviews app: From your Shopify admin, go to Apps > . Buy Google Play Downloads, Ratings and Reviews Package.
We provide the best solution to boost your Android App's ranking in the Google Play market by providing you with % real and authentic downloads, ratings, positive reviews and Google + shares.
A positive user sentiment is an essential factor of App Store Optimization. It is directly influencing visitors in their decisions to download an app or game, thus .